This year Fiji Commerce & Employers Federation (FCEF) hosted their annual Top Executives Conference from 26 to 27 July 2019. The theme of the conference was “transforming Fiji – the business perspective”. It was opened by the influential Minister for Local Government, Housing and Community Development, Industry, Trade and Tourism. The conference organizing committee invited speakers from various backgrounds to present on topics such as the new era of collaboration, advancing leaders vision for Fiji, equality, revolutionizing workplace practice and transformative social media.
The Commission was able to participate in the panel discussion about transformative social media. Panelists talked about how social media has shifted the power from institutions to the people, how it can affect the way businesses conduct their marketing strategies and also how social media should be a place for building communities rather than tearing them down.
The two day conference provided a space for executives to collaborate, innovate and network with other counter parts to inspire a dialogue of how businesses, state institutions, non governmental organizations, and civil society organizations can transform Fiji from the business perspective.
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